SWEDISH FASHION-Exploring a New Identity

Exhibition Outline
Swedish fashion has traditionally strongly inclined toward functionality and simplicity of design. In recent years, however, experimental Swedish designers who display strong individuality, unfettered by traditional values, have successively come to the fore and attracted attention from the international fashion world. This exhibition introduces thirteen young fashion designers who have made their debut since 2000. These include Sandra Backlund, who is known for knitted dresses of bold sculptural design, and Ann-Sofie Back, who often challenges stereotypes and transforms original functions of clothes, for example turning shirts into skirts.

Exhibition Information
Period: October 31st 2009 Saturday - January 17th 2010 Sunday
Closed on: Monday (Except November 23rd & January 11th: closed next day),
December 28th _ January 1st
Opening Hours: 10.00 - 18.00 (*Last admission into the exhibition 17.30)
Venue: The exhibition galleries of Museum of Contemporary Art Tokyo
Organized by: Museum of Contemporary Art Tokyo
Produced by: Swedish institute
Cooperated by: Embassy of Sweden
Admission: Free


  • Martin Bergström
    Copyright: Mikael Schulz
    Photo: Mikael Schulz

  • Sandra Backlund
    Copyright: Ola Bergengren
    Photo: Ola Bergengren

  • Sandra Backlund
    Copyright: Denise Grünstein
    Photo: Denise Grünstein

Concurrent Exhibition

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Past Exhibitions